Rolling Stone likely to get close look from the rest of industry

Rolling Stone likely to get close look from the rest of industry
With a new site launching Monday, Rolling Stone will become one of the most prominent magazines to decide that adding a "pay wall" is the best way to make money on the Web.As one of the few major consumer magazines Dell inspiron e1405 battery now asking readers for an online fee, Rolling Stone is likely to get a close look from the rest of the industry.
But there will be reminders planted throughout the site that full access to Rolling Stone's latest issue is just a few clicks and a credit card number away.A one-month pass will cost $3.95 and annual access is $29.99. Online subscribers will automatically get a print subscription on Dell GD761 battery , which normally costs $19.95 a year. But print subscribers don't automatically get Web access.
In an interview, Steven Schwartz, who is heading the revamp as chief digital officer for the magazine's parent company Dell latitude 131l battery , Wenner Media, referred to the archive as "the collected history of everyone who's grown up over the past 40 years."
So is there a touch of mid-life crisis in all of this? A music magazine that planted itself in the countercultural zeitgeist of the 1960s now trying to prove that it's still relevant to Dell RN873 battery ? The first thing a public relations representative pointed out to a visiting reporter recently was that the average age of Rolling Stone's readership is 30. It's not just old hippies!
But while Rolling Stone and the rest of the publishing industry had a painful 2009 ¡ª it sold nearly 20 percent fewer ad pages than the year before ¡ª it can still boast Dell GK479 battery about its print readership. It had an average paid circulation last year of about 1.5 million, up from 1.3 million in 2000, and it is still profitable.
It also ran one of the most widely cited stories of last year ¡ª Matt Taibbi's excoriating look at Goldman Sachs, "a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel latitude d430 battery , latitude d520 battery into anything that smells like money."Schwartz said the magazine's reporters will produce daily updates on music, culture and politics for the site's blogs.
He wouldn't reveal how big of an editorial staff is devoted to the Web, but he said, "there is a commitment to it and it is growing with the launch of the new site."It will also take advantage of Rolling Stone's access to musicians for a KD476 battery Web video series called "Live at RS." One segment already prepared features a performance by singer-songwriter Jason Mraz that was shot in the magazine's New York offices.
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